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BeActive New York State
65 Niagara Square,
Room 607
Buffalo, NY 14202

716.851.4052 voice
716.851.4309 fax

beactive@beactivenys.org

 



Be Active New York State is a statewide initiative to increase the physical activity of every NYS citizen by promoting active living throughout the lifespan.


The website has a range of tools, resources and opportunities for you, your organization or your community to use in your efforts to enhance physical activity. Please take advantage of the information on this site and feel free to contact us with your thoughts, comments or suggestions.


STRATEGIC PLAN

Be Active NYS focuses on increasing physical activity levels for all ages by:

* Building awareness of the health and economic impact of physical activity.

* Improving environmental support for physically active lifestyles.

* Implementing an ongoing plan to acquire the financial and human resources necessary to achieve our performance targets.

* Recruiting key players to the coalition from the private, public and civic sectors in mutual benefit to all.

* Reaching a consensus with stake-holders on a unified message that includes key points related to physical activity for all ages.

* Creating an organizational structure to include paid staff specialists in media, advocacy and collaboration with statewide grass root organizations.

* Implementing a three-pronged media strategy of professional marketing, collaboration of parallel agencies, and champion spokesperson(s).

 
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