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BeActive New York State
65 Niagara Square,
Room 607
Buffalo, NY 14202

716.851.4052 voice
716.851.4309 fax

beactive@beactivenys.org

 

MISSION STATEMENT

To increase physical activity, and to inspire citizens of New York State to be physically active in their daily lives.


STRATEGIC PLAN

Be Active NYS focuses on increasing physical activity levels for all ages by:

* Building awareness of the health and economic impact of physical activity.

* Improving environmental support for physically active lifestyles.

* Implementing an ongoing plan to acquire the financial and human resources necessary to achieve our performance targets.

* Recruiting key players to the coalition from the private, public and civic sectors in mutual benefit to all.

* Reaching a consensus with stake-holders on a unified message that includes key points related to physical activity for all ages.

* Creating an organizational structure to include paid staff specialists in media, advocacy and collaboration with statewide grass root organizations.

* Implementing a three-pronged media strategy of professional marketing, collaboration of parallel agencies, and champion spokesperson(s).

 
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